When potential customers find your business, the next step they take is to visit your website to consider whether they should purchase your services or products. Your website will be their first impression. So how can you keep them stay longer on your website? Keep reading and discover our ten tips on how to increase web conversion rate!

10 Tips on How to Increase Web Conversion Rate

Sadly, not many people now realize how vital increasing web conversion rate is. Some of them are overspending on their website, while others are underspending. But in short, they all have no idea about what they’re doing. 

So, it’s no wonder why tons of websites out there are poorly designed or come straight from a template, which does not bring any to their business any benefits. Worse, these mistakes might actually be lowering the conversion rate and revenue of their website without them knowing it.

So, in today’s post, we’re going to walk you through some of the best tips to increase your web conversion rate. Let’s get started!

1. Increase Your Site Loading Speed

“Wait a minute”. “Minute” sounds fast, doesn’t it? Unfortunately, in the web design world, believe it or not, you just have no more than about three seconds to win prospects over. In other words, a single second delay in your website loading time can make most visitors leave your website if it takes longer than three seconds to load. 

Indeed, slow loading time is one of those crucial factors that kill your website conversions. Nobody likes waiting for so long. There are tons of other options available out there, why would they waste their time waiting for your page to load?

If they really need to visit your website then they might be a little patient. But if they’re just curious or have clicked a link on impulse, then they’re more likely to leave right away. This means that you lose a potential customer before they actually see your website. Therefore, consider the loading speed when designing a website to reduce bounce rates. 

Recommended reading: 5 Reasons Why Visitors Leave Your Website in 10 Seconds

2. Include Call to Action

Many people don’t realize that their website is the most powerful marketing tool ever. It could be to increase organic traffic, add subscribers, sell products, or encourage readers to download something from your site.

However, the lack of clear call-to-action (CTA) buttons on a website will waste such opportunities to quickly turn visitors into potential customers.

Call-to-action buttons on LuminPDF website – Designveloper’s project

Truth be told, strong CTAs increase visitor conversion rates by a tremendous amount so why is this missing? You don’t want your website to be just an “online business card”, do you?

Therefore, make your CTA as obvious and as easy for potential clients as possible to take the next step. These CTAs should be put in easy-to-spot places in every page, with readable, concise text and contrasting colors, to encourage visitors to click on.

3. Don’t Forget Mobile Responsiveness

We all knew that mobile web browsing had overtaken desktops nowadays. Accordingly, the number of mobile users is forecast to increase to 7.49 billion in 2025. So, what if your visitors access your website on mobile devices and have to “pinch and swipe” to get around your site? 

Today, having a responsive design is no longer just a really good idea; it’s a must. Therefore, if your site design isn’t friendly to mobile users, they’ll immediately click on the “Back” button and rarely return to your site.

As displaying all features on smaller screens is more challenging than on desktop, we advise you to consider mobile-first design. Then, you can adjust functionalities, visual elements, and other dimensions more easily on desktop screens. 

Recommended reading: 10 Key Elements of a Modern Successful Website

4. Limit the Number of Ads

Many companies often display a high volume of ads in their websites, especially when they work in sectors like media and news, gaming and entertainment, or streaming. 

There’s nothing wrong with displaying such ads. But what if you overwhelm your visitors with too many ads which even follow them when they scroll down and obscure their view of content? This definitely scares off your prospective customers and makes them leave without a second thought. 

We know advertisements can help you make profits. But this doesn’t mean you can put it anywhere you like or prioritize it over the content. So to increase web conversion rate, you had better limit the number of ads and determine the right place where they should be displayed. 

Remember, do not show ads as the first thing visitors see, especially do not let them take up more of your site’s real estate than the content.

5. Use Appealing, Yet Relevant Images

The old saying “a picture paints a thousand words” still remains true today. You know we are all visual creatures reveling in images. Just a large, single stunning image will be quickly able to grab more and more of the user’s attention. 

If your website lacks compelling images or if the images are too small or irresponsive across platforms, visitors find your website boring and abandon it right away. 

An appealing, relevant image on Designveloper’s website

So, consider adding compelling images to keep your potential customers longer on your site. However, these images should be relevant to your company. In other words, leveraging appropriate images that emphasize your unique brand identity and key messages. 

For example, our Designveloper website primarily uses real photos of our office, teams, and activities to guide a user’s attention to what we’re offering: software development. These photos also act as a bridge to showcase our professionalism and the way we work.  

6. Consider Web Navigation

If you want to encourage visitors to stay longer on your website, don’t ignore this factor: web navigation. An easy-to-navigate website helps visitors find anything they want without frustration, whether it’s about searching for a blog post, a company’s profile, products, or contact information. 

Without a good navigation menu, your visitors easily get lost in the website while impossibly finding the information they need. And the result? They’ll abandon your site immediately. 

Therefore, designing a proper navigation menu is a must. But don’t make it too complicated. Remember, people want something convenient and easy to use, not a challenge. Focus on a clear hierarchy with main categories (e.g., “Services,” “Projects,” or “Company”) and subcategories (e.g., “Web Development,” “About Us,” or “How We Work”). Also, you can use a hamburger menu and sticky header for a mobile version of your website. 

Curious about how Designveloper optimizes web navigation? Learn more about it here!

Recommended reading: 7 Warning Signs Your Website Lose Visitors

7. Ensure Aesthetics

People often judge a book by its cover, and the same also applies to your website. If visitors find your website visually unappealing, they definitely don’t want to spend much time there. It’s because they might think when you’re not serious about your website, how can you ensure your business will provide them with high-quality, reliable services? 

So, consider the overall aesthetics of your website when embarking on the development process. In doing so, you first need to avoid a cluttered, outdated design that is overloaded with old-fashioned fonts and inconsistent colors. 

Also, focus on using high-quality and relevant images, coupled with coherent visual elements (e.g., icons or buttons), to create a harmonious visual flow for your website. Plus, you should ensure sufficient spacing between elements by using grid-based layouts, which makes the site generally neat and clean for visitors to look at. 

Chloe Ting’s website – Designveloper’s project

8. Simplify Checkout Process

If you have an eCommerce store, take care of its checkout process and payment options. A complicated or lengthy checkout process can overwhelm your potential customers and make them abandon their carts. Further, if your website integrates uncommon, insecure payout methods, customers may also refuse to make transactions on your site. 

So, to increase conversions, ensure your website has an intuitive checkout interface with simple steps and security best measures. This helps your potential customers easily navigate the process and minimize the possibility of errors. 

Further, your site should provide customers with transparent information about costs (e.g., taxes or delivery) early in the checkout process. This helps customers be clear about what they can be charged when making their purchase. Plus, you can integrate advanced features like auto-fill for personal and payout information, as well as ensure mobile responsiveness for the checkout process.

9. Ensure Brand Consistency

What do customers think if they visit a website that has an incohesive visual identity and unclear messages? The common response to such a website is considering it illegitimate and unprofessional. That website often confuses them and arouses doubts about whether they should proceed with their actions on that site (e.g., signing up or making a purchase). 

Therefore, to build trust among customers and showcase credibility, you need to ensure consistent branding across the website. Branding consistency here means using the same logo, color themes, fonts, tone of voice, and messages to persuade customers that they’re dealing with a reliable company.

Ensure brand consistency on Pimp My Licks – Designveloper’s project

Besides, consistent branding reinforces your brand in a visitor’s memory. This increases the likelihood of the visitor returning to your website. Also, when your branding is consistent, you can focus your target audience’s attention to your key messages. This not only sets your site apart from competitors but also gives customers a lasting impression on your brand. 

So, whenever your brand appears (e.g., through marketing campaigns on social media or discussions on forums), customers can easily recognize who you are. 

10. Add Social Proof

Visitors may leave your site within a second if they find it unreliable and professional. So, how can you build trust with potential customers? Apart from some key factors we already mentioned like consistent branding, visually appealing design, and relevant photos, you should consider adding social proof. Such proof often includes testimonials, reviews, and real-world projects your team has been participating in. 

But what if you have no social proof because you’re a startup? Don’t worry! In this case, you may implement other strategies to leave your positive mark on the Internet. Some good strategies you may adopt are implementing internal projects, building a community around your brand on forums (e.g., Reddit or Quora) and social media, and providing free trials. 

Further, you can clearly define your working model and showcase any industry certifications or awards to prove your expertise and professionalism.

Recommended reading: The Most Useful Web Design Tools for Designers

Is It Time for a New Website?

Don’t think that once your website is finished, it never needs to be touched again and your job is done. Remember, time flies fast. Things change. People change. No matter how awesome your website is, no one is going to be interested in it forever if it’s still the same with the passing of time.

To avoid looking outdated and old-fashioned, your site needs to be updated regularly. Additionally, updated content encourages people to return to check out something new. So don’t be a conservative one that gets left behind by not changing!

Conclusion

When every business enters the digital world, they try to leave their online presence in the audience’s mind as much as possible. However, their websites often make common mistakes like slow loading speed or lack of CTAs, which not only leaves a negative impression on customers but also reduces conversions. So, follow our tips to increase your web conversion rate and stand out among the crowd. 

While your website essentially represents your business’s face, why don’t you take the time to make it shine? Want help getting your website to sparkle? Talk to our team Designveloper to see just what we can do for you!

With years of experience and expertise in website design, we pride dedicated and skilled designers who have years of experience to tailor solutions for your needs. Besides our well-structured working model based on Agile frameworks, we employ many UX methodologies to improve product usability. These involve A/B testing, surveys, usability testing, and more.

Further, our past clients highly value us for our creative approach, on-time delivery, and requirement fulfillment. We also regularly stay updated with the latest design trends to provide cutting-edge solutions to our clients. 

Wanna share your design idea with us and realize it? Contact us now!

The post How to Increase Web Conversion Rate? appeared first on Designveloper.

Why Widgets Matter

Widgets, forms, popups—marketers call them differently, but they all serve the same purpose: enhancing a website with additional elements. These features can be embedded within the site’s content or displayed on top of it, either dimming the background or not. Website widgets are highly versatile. They can help you:

• Collect contact information from new subscribers
• Draw attention to important news or specific products
• Gather feedback on products or customer interactions with the company
• Collect personal information about customers’ interests and preferences

These are the main ways widgets can support marketers. However, by choosing a popup builder with diverse tools, you can implement virtually any scenario. Let’s explore the essential tools and features of the Claspo popup builder that make this possible.

Best Practices for Widget Implementation with Claspo

Pay attention to popup builders that offer a drag-and-drop editor. With this type of editor, coding skills aren’t necessary to create the widget you need. You simply drag and drop ready-made blocks and adjust their settings.

Claspo’s drag-and-drop editor

Additionally, having a template library is highly beneficial. You can draw inspiration from pre-designed widgets or customize them to fit your website’s needs. For example, Claspo offers a library with over 1,000 templates organized by industry, goals, and occasions.

Claspo’s template library

It’s also important to choose a platform that allows you to set detailed display rules for your widgets. Claspo, for instance, provides targeting options based on UTM parameters, geographic location, time spent on a page, the number of pages viewed, and much more.

Since a significant portion of your traffic will come from mobile devices, it’s crucial to ensure your widgets are mobile-friendly. Widgets created in Claspo are responsive by default. Plus, the editor includes a preview feature that lets you see how your widget will appear on different screen sizes.

Claspo’s preview feature

Creative Ways to Use Claspo Widgets

Let’s explore examples of the types of widgets you can create for your website.

Gamified Popups for User Engagement

Let’s start with the most exciting part—gamification, which has been a major trend for a while now. Widgets are no exception. You can add game-like elements to collect user data for subscriptions, boost visitor engagement, or motivate purchases with rewards. Quizzes, spin-the-wheel games, gift boxes, and scratch cards—there are many ways to make widgets more interactive. Here’s one example:

Popup example from Claspo’s template library

Spin-the-wheel popups typically have conversion rates above 20%, which is much higher than the 5% conversion rates of most other popup types.

Exit-Intent Popups for Retaining Visitors

Data from Medium suggests that exit-intent popups can help businesses increase conversion rates by 5-10%.

Even if your website has a high conversion rate, it’s still worth trying to win back visitors who are about to leave. Some might stay for a discount offer, others for a free shipping promo code, or even access to helpful resources. 

Popup example from Claspo’s template library

Claspo offers a special exit-intent trigger that activates a widget when a visitor is about to leave the site.

Countdown Timers to Drive Urgency

Widgets are perfect for situations where you need to highlight the time-limited nature of an offer, trigger FOMO, emphasize exclusivity, or build anticipation. Add a countdown timer widget to show how much time is left for your offer or to indicate when it will start.

Popup example from Claspo’s template library

Multi-Step Forms for Better Data Collection

When it comes to filling out forms, the rule is: the fewer fields, the better. Users dislike bulky forms, but sometimes businesses need more information than just a name and email. In this case, multi-step forms are a great solution. They break the process into multiple steps with separate fields on each screen. 

Popup example from Claspo’s template library

This makes the form look more visually appealing, and users can track their progress with a progress bar showing how much is left to complete.

Conclusion

Marketers can use widgets for various purposes, from collecting subscribers to creating a FOMO effect. We’ve explored examples of how to add them to your website. However, to make your widgets effective and engaging—rather than annoying—you need to focus on important details like display rules, targeting, and mobile responsiveness. For this, use a reliable and user-friendly widget builder with a template library, such as Claspo.

The post Creative Ways to Use Claspo Widgets for Better Website Design and Functionality appeared first on Designveloper.

There is no doubt that it’s the age of mobile devices now. I know it sounds ridiculous but more people in this world own smartphones than toothbrushes. Mobile seems to become everything surrounding us from doing business, checking email, shopping, or even playing games.

What Is a Responsive Website?

Instead of explaining it words by words, let’s see it in action. Opening this blog post on a desktop browser, then slowly makes the browser thinner and wider. Do you see it? The layout magically adjusts itself to fit any size of the browser. That is how responsive websites work!

With this design, instead of creating different websites for different devices, you just need to rearrange the elements to fit into any screen size. Your sites will look awesome everywhere. In other words, it ensures the website is effective and easy to use on any device.

The 5 Benefits of Responsive Web Design

Responsive web design services have thrived recently, with an estimated value of $22.7 billion recorded in 2032. This growth is inevitable. It’s not only due to the growing usage of mobile devices that results in a higher demand for responsive web designs. But it’s also attributed to the immense benefits of these designs. Here, we’ll sum up the most important advantages that actually affect your business.

1. Easier to manage, lower costs

With the traditional website style, you have to waste your time and squander your money to build a separate mobile website and a desktop one. Then, you need two separate content strategies, SEO campaigns, etc. Needless to say, how complicated it is! 

But a responsive design will give you space to breathe. It’s much easier. You just need to build a single foundation, then it will run on the same strategies and campaigns.

Moreover, one website always costs less than two, and the savings can definitely be substantial.

Recommended reading: 8 Responsive Web Design Principles You Need to Know

2. Happier visitors, more potential customers

It’s really frustrating to zoom in and out, up and down, left and right on smaller devices to read the content. That’s obviously the last thing a customer wants when they are on the move and need to find out about your business. Remember, people want convenience, not a challenge. And responsive design can help you relieve this stress.

When surfing a responsive site on a mobile device, you don’t have to zoom or shrink your screen anymore. The site will magically adjust to your screen size. Visitors will get a better experience. And as a result, you will get more happy visitors which also leads to more happy clients.

3. No risk of duplicity

Creating multiple versions of your website can’t avoid releasing duplicate content for the same product. And in case you didn’t know, Google actually penalizes you for duplicate content. These penalties will hurt your ranking. Is there anything worse than that? Responsive web design helps you take away all this mess!

4. “Big Boss” – Google prefers it!

Quite simply, Google prefers responsive web design. They recommended it, they meant it, and you know they are really a big deal! As the proverb goes “If you are in Rome, do as Romans do”, there is no reason for you to go against the expectation of Google unless you want to harm your SEO.

But why does Google prefer responsive design? In our opinion, there are two main reasons for this case. The first one is it’s more convenient for a Google bot to evaluate your site instead of crawling multiple websites. Also, it’s much easier for users to share or interact with the website content. So, don’t hesitate to make your web a responsive one as Google recommends.

Recommended reading: Top 7 Responsive Web Design Examples for Inspiration

5. Increased sales and conversion rates

What is a business website for if not to improve sales?

Besides all of the search benefits, it’s quite clear that a responsive website also has the ability to increase conversion rates which leads to increased sales. According to a study from Google “What Users Want Most from Mobile Sites Today,” when users visited a mobile-friendly site, 74% of them said that they were more likely to return to that site in the future and 67% of them were more likely to buy on that site’s products or services.

Quite obviously, if you want to stay ahead of the competition, having a responsive website is the way to go.

Recommended reading: How to Build an eCommerce Website Fastest

Make Your Website Design Responsive With Designveloper

In the end, it depends on your choice, whether you take it or not. But if you need help with a responsive website, we’re here to help you! With years of experience, we’ve built a top-notch team of designers and developers who contribute to creating scalable, tailored designs for your specific requirements. Our successful projects like Lumin, ODC, Joyn’it, or WorkPacks have received rave reviews from end-users for their responsive designs and intuitive interfaces, increasing conversion rates! So, do you want to share your idea with us? Contact us now and discuss further!

The post 5 Best Benefits of Responsive Web Design for Your Business appeared first on Designveloper.

The Significance of UX Design Workflow in Modern Digital Products

The UX design workflow plays a crucial role in shaping modern digital products including websites, applications, and software. In other words, it impacts user satisfaction and the overall success of a product. Why did we say so? Let’s discover its development history first and then its importance in improving user satisfaction:

1. Historical Overview

The evolution of UX design started with its inception in the 1990s. The field was born out of a need for more user-friendly interfaces as digital technology began taking center stage.

From simple layouts to complex navigation systems, designers have had to adapt. In the early days, designs were about making software usable; today, they provide experiences that engage and delight users. 

Digital tools such as collaboration or testing came into existence much later but became indispensable due to their ability to simplify collaboration and streamline workflows.

2. Impact on User Satisfaction

User satisfaction takes center stage in any UX design process. As designers, we must understand that a user-friendly interface impacts how users interact with our digital products.

It’s instrumental in determining whether they have a positive or negative experience. Users who find it easy to navigate a website are more satisfied and likely to return, thus optimizing the conversation rate.

On the other hand, complex designs can lead to user confusion. Particularly, such designs make it hard for users to find the information they need and perform their desired actions (like clicking on a button) with frustration. So, it’s no wonder why most visitors decide to leave a poorly designed website or app after a few minutes. 

That’s why optimizing UX design workflows is crucial to help us create intuitive interfaces that can attract and retain users. In other words, every change we make based on usability refines the user’s journey through our product, achieving greater product optimization and improving customer retention rates over time.

5 Best Strategies for Optimizing UX Design Workflows

As we already mentioned, an optimized UX design workflow plays an important role in maximizing your team’s productivity and offering smooth user experiences. Below are five primary strategies that may improve your UX design workflow:

1. Set clear goals and milestones

Establishing clear, measurable goals is a cornerstone to streamline your UX design workflow. It’s because each project comes with different requirements (e.g., redesigning a website), timeframes, and budgets. Without specific objectives that align with these requirements, designers fail to deliver a desired outcome on time and within budget. 

To define your project goals, ask yourself: 

• What problem is your team trying to solve?
• Which metrics does your team use to measure success?

Asking these questions, coupled with SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) factors, helps you define goals effectively. 

Then, divide your design work into smaller, manageable tasks with particular deadlines. This helps your team track progress and maintain momentum easily. 

Our Tips for Success:

• Use estimation techniques to calculate the number of tasks, with corresponding timeframes and budgets for each task. We at Designveloper often utilize Analogous Estimation, Planning Poker, and Pomodoro for different design projects.
• Leverage project management tools like Jira, Trello, or Asana to assign tasks, track progress, visualize the workflow, and communicate with other members. At Designveloper, we often use Trello for internal projects or non-technical teams, while employing Jira to manage the agile design projects of clients. 

2. Streamline the research process

User and market research helps you understand your target audience better and create an appropriate UX design accordingly. 

You can use different tools to collect data like user surveys, interviews, or usability testing. Further, to fulfill the growing demand for user experience research, more and more software solutions have been introduced. These tools are expected to reach approximately $1.03 billion in revenue by 2032. They speed up the process of understanding user preferences and behaviors for your design.

Our Tips for Success:

• Devise a research plan that details the methods (quantitative, qualitative), tools, and timeline.
• Actively collect and analyze user feedback at every design stage. This helps your designs always align with user expectations.

3. Establish design systems and libraries

Design systems often include style guides, UI patterns, and component libraries that ensure design consistency across all teams. Meanwhile, libraries are collections of available UI components and assets you can reuse for various projects. Using existing libraries helps accelerate your UX design workflow while ensuring a product’s high quality. 

There are many ways to develop a comprehensive design system. At Designveloper, we’ve recently applied the Google Material 3 principles to building an effective design system, especially for our Lumin project. These principles help us standardize design guidelines and elements. This ensures the consistent use of UI components, layouts, and design styles across platforms. 

Read further here to see how Google Material 3 helps us optimize our UX design workflows. 

Our Tips for Success:

• Build a comprehensive design system early in the project.
• Frequently review and update your system to integrate new patterns and reflect user feedback.

4. Implement tools and usability testing

The invention of modern technologies and tools makes our UX design workflows more seamless and effective. 

First, they allow designers, developers, and relevant stakeholders to collaborate on design projects in real-time. This helps designers share work with others for review and feedback, whether it’s about prototypes or UI elements. 

Second, these tools help maintain version control by keeping track of changes made during the collaboration process. This eliminates confusion and enables team members to convert to previous versions if needed.

Finally, these tools simplify the approval process by providing a clear visual representation of the design. Stakeholders can review the design in its intended format and provide their approval or request further changes.

There are various tools for effective collaboration, prototyping, and other design tasks. Here are some of our suggestions:

• Wireframing tools like Figma or Sketch to create low-fidelity prototypes quickly.
• Collaboration platforms such as InVision or Marvel for team collaboration and feedback.
• Interactive prototyping tools like Axure or Adobe XD to create realistic user experiences.
• Version control systems like Git to manage changes and track progress.

Our Tips for Success:

• Opt for tools that align well with your current workflow.
• Implement usability testing to validate the effectiveness of your design. At Designveloper, we realize that finding suitable users for usability testing is tricky and time-consuming. Therefore, for successful testing, here’s what we do:
  • Write a detailed guideline of how to use a product (i.e., Lumin); 
  • Ask real users to follow the guideline steps and offer feedback about the product at each stage;
  • After the testing session, for important steps that users couldn’t complete the tasks successfully, we’ll use Google Meet to conduct in-depth interviews and record user interactions.

5. Regularly review and fine-tune your workflow

Your workflow isn’t always perfect. So, regular reviews are the best way to optimize your UX design workflow. To do so, hold frequent team meetings or collect feedback from all members to understand what’s working well and spot bottlenecks. Then, fine-tune your workflow based on such feedback to keep it effective and adaptable to any change. 

Our Tips for Success:

• During retrospectives, choose methods to gather feedback effectively, like anonymous surveys, the Start-Stop-Continue method, or the Plus-Delta feedback. 
• Document lessons learned and best practices to improve workflows and future projects.

Final Words

This article already gave you the best strategies for optimizing your UX design workflows. From establishing clear goals and streamlining the research process to building design systems and implementing tools, these tips are helpful in designing an intuitive interface. If you want to outsource your design project and look for a reliable partner, consider Designveloper. With years of experience, we have an excellent team of designers who create scalable, custom solutions for your specific needs. For more interesting topics about UX design, follow us on Facebook, X, and LinkedIn!

The post Optimizing UX Design Workflow: 5 Key Strategies in 2025 appeared first on Designveloper.

In this blog, we’ll talk about how tools like text to speech can help. These tools are easy to use and can improve your audio without needing expensive equipment or expert skills.

So, let’s get in!

Why Audio Matters in Videos

Audio is just as important as what your viewers see. If your video sounds bad, people might stop watching, even if the visuals are amazing. Background noise like wind, traffic, or chatter can distract your audience. On the other hand, clear and professional audio can grab attention and keep viewers interested.

Let’s face it – not everyone has a soundproof studio or a professional microphone. This is where voice tools come in. They help creators, whether beginners or experts, improve their video’s sound without spending a lot of money or time.

Use Text to Speech for Perfect Voice overs

Text to Speech is a tool that turns written words into spoken audio. You type your script, and the tool reads it out loud. Modern TTS tools sound very natural, almost like a real human. You can choose different voices, tones, and even languages.

How Can TTS Help Your Videos?

TTS is great for many types of videos, like:

• Tutorials: Quickly add voice instructions to your how-to videos.
• Explainer videos: Make your message clear with a professional-sounding voiceover.
• Ads and social media: Create quick, high-quality audio for promotions.

TTS also makes videos more accessible. If your audience includes people who have trouble reading or are visually impaired, adding audio narration is a big help.

Tips for Using TTS

• Use tools like the desktop video editor that allow you to customize the tone and pitch.
• Write a script that sounds natural. For example, instead of “We provide the finest quality service,” write “We’re here to help you with the best service.”
• Choose voices that match your video’s style. A friendly, cheerful voice might work for kids’ content, while a calm, serious tone suits business videos.

How to Add Text to Speech in Your Videos

Adding Text to Speech (TTS) to your videos using the desktop video editor is a simple process. With its built-in TTS feature, you can turn text into spoken audio and sync it perfectly with your visuals. Here’s how you can do it in three easy steps:

Step 1: Import Your Video

Open the desktop video editor on your desktop and create a new project. Then, click the “Import” option to upload your video file(s). If your video already has audio, you can mute it by selecting the audio track and clicking the mute option.

Step 2: Add Text to Speech

Click the Text tab in the toolbar and select Add Text to create a text box. Type your desired script in the text box. This script will be converted to speech.

Select the text box > Text-to-Speech button (usually located on the right-side panel). Choose a voice from the available options. The desktop video editor offers various voice styles, tones, and languages, so pick one that suits your video’s theme. Adjust the timing of the TTS audio to sync with your video by dragging it along the timeline.

Moreover, to make your video more attention-grabbing, you can also add subtitles, remove background from video, add filters, and use many other tools in the desktop video editor.

Step 3: Export Your Video

Once you’re satisfied with the Text-to-Speech integration, click the “Export” button at the right corner. Choose your preferred settings for the exported video. Click Export and save your video with the TTS audio included.

Remove Background Noise for Clean Audio

Background noise can ruin your video’s audio. Even a slight hum or distant chatter can be distracting. This is especially frustrating if you’ve spent a lot of time filming.

Tips for Removing Background Noise

• Record in a quiet place whenever possible. The less noise you have to remove, the better.
• Use noise-reduction features of any video editing software, like the desktop video editor sparingly. Over-editing can make your audio sound unnatural.
• Combine noise removal with other adjustments, like increasing volume or adding equalization (EQ), to make the final audio crisp and clear.

Combine Voice Tools for Better Results

Using TTS and noise removal together can take your video’s audio to the next level. Here’s how they work well together:

1. Use Text to Speech to create a voiceover for your video.
2. If there’s background noise in your original recording, use noise removal software to clean it up.
3. Combine the voiceover with the clean background audio for a polished final product.

Take an example of editing a tutorial video. You use TTS to generate a professional voiceover for the instructions. However, your video also has background sounds, like people talking in the distance. By using noise removal tools, you can clean up these distractions and make sure your viewers focus on the content.

Conclusion

At Designveloper, we understand that every detail matters when it comes to creating videos that truly stand out. By leveraging the right voice tools, you can transform your video content from good to great, ensuring that it resonates with your audience and leaves a lasting impression. Whether it’s selecting the perfect voice, enhancing audio quality, or synchronizing voiceovers with visuals, these elements play a crucial role in delivering a compelling message.

As technology continues to evolve, the tools available to create professional-grade voiceovers are more accessible than ever, enabling you to elevate your videos with ease. So, take these tips into account, experiment with different tools, and watch as your videos become more engaging, professional, and impactful. At Designveloper, we’re always here to help you bring your creative vision to life, one powerful voice at a time.

So, what are you waiting for? Start using these tools today and enhance your videos in the best way possible.

The post Add Impact to Your Videos with These Easy-to-Use Voice Tools appeared first on Designveloper.

Understanding that, artists choose styles for their album covers that match their artistic identity and music, be it minimalist or abstract designs. There are many ways for artists to achieve their favorite styles – with the help of professional designers, free tools like VistaCreate, and especially photography. Photography is often one of the most effective tools for album art creation, as it gives artists personalized and unique visuals that deeply align with their music. 

So, which techniques can you employ to create album art with photography? Let’s discover it in today’s article!

Techniques for Creating Album Art with Photography

Do you know photography has played a key role in album art since vinyl records became popular? Serving as a canvas, it visually represents the artist’s music and identity. Today, we’re witnessing radical shifts to digital covers, yet photography still remains an integral part of album covers. 

Album art photography varies – whether natural, candid photos or concept-driven shoots. Along with a range of these styles, the techniques and tools used for album photography have grown. Yet, its purpose remains unchanged – that’s to create a memorable visual connection with listeners. Below are several photography techniques you may leverage to create album art:

Portraiture

This technique creates a personal connection between an artist and listeners by focusing on their portrait. By posing the artist as the primary subject, portraiture emphasizes his/her unique personality and style. The cover of Shakira’s “Las Mujeres Ya No Lloran” is a typical example of this technique. It centers on a close-up of Shakira’s face with diamond tears. This gives the audience a direct visual impression on the artist.

When it comes to portraiture, you should focus on some key elements like lighting, composition, or post-pressing. 

• Lighting can significantly influence focus and mood (like dramatic lighting for intensity or soft lighting for a calm vibe).
• Composition helps the subject stand out by using creative angles or balanced framing.
• Post-processing makes the portrait visually appealing by improving details, textures, and colors.

Conceptual Photography

As the name states, conceptual photography tells the audience the story of an artist by leveraging imagery to showcase abstract ideas or emotions. Its purpose is to make the art more thought-provoking through visually communicating messages or themes of the album. 

When it comes to conceptual photography, we always think of The Beatles’s Abbey Road as a symbol for this technique. Taken from the side view, the album cover shows four members crossing the zebra crossing. 

So what elements play a key role in this technique?

• Symbolism or metaphors are used to represent the album’s theme (including objects, compositions, and colors) with deeper meanings.
• Composition techniques (like the rule of thirds) help organize your subjects and other elements to deliberately tell a story.

• In-camera effects use long exposures for motion blur or numerous exposures for layered imagery. 
• Lighting (like soft glows, harsh shadows, or silhouettes) helps build the atmosphere.

Abstract Photography

This technique aims to create a visually striking interpretation that encourages the audience to come up with their meaning. It focuses on colors, shapes, and textures instead of recognizable subjects. One outstanding example of this style is Radiohead’s OK Computer. It uses abstract and surreal imagery to reflect the album’s themes of isolation and tech anxiety. 

If you target abstract photography for your album, consider the following elements:

• Intentional camera movement refers to moving the camera during exposure to create blurred, dynamic visuals.
• Macrophotography captures an extreme close-up of textures such as organic or fabric materials.
• Unconventional lenses and filters (like fisheye lenses or changes in white balance) help generate unique distortions.

Collage and Mixed Media

This technique involves combining photography with other artistic mediums like painting or illustration to create layered effects for your album cover. It brings more creative freedom through complex and unique designs. So Sad So Sexy by Lykke Li is a good example for this technique. It uses a collage-style artwork and a discrete font to create a layered look. 

If you want to use collage and mixed media for your album, focus on the following techniques:

• Combine photographic elements by using photography as a base and layer it with textures or other artistic mediums. Remember to overlap and layer all elements with different opacities to create depth. Plus, organize these elements in unexpected, asymmetrical ways to generate a unique composition.
• Use digital or physical collages by leveraging printed photos or graphic design software (e.g. Adobe Photoshop).
• Color blocking and vintage/retro elements help create the mood and nostalgic effect for your album.

Candid and Documentary Photography

The final technique for album art creation is using candid and documentary photos. These photos give your audience real-life, unposed moments and an authentic feel toward the artist’s world. Jumpin’ on the Left Bank by The John Lasalle Quartet is a typical example of this photography technique. It uses a candid photo captured by Lee Friedlander. The photo demonstrates the on-stage performance of the quartet, creating the intimate atmosphere of a small nightclub. 

To leverage candid and documentary photography, you can follow some approaches as follows:

• On-location shooting keeps your photos authentic. It’s often conducted during recording sessions, casual hangouts, or live performances.
• Use natural lighting to retain authenticity. 

Tips for Creating Compelling Album Art Photography

Mastering photography techniques is good, but not enough to create appealing album art. That’s why we here give you several tips to design an album cover that attracts the target audience:

Tip 1: Understand the Music

The music sets the emotional tone and theme for the album. Without understanding it, you can hardly create visuals that align with the message and meaning of the album. To enhance your understanding of a specific album’s music, you should:

• Listen to the album many times to immerse yourself in its themes, tone, and mood.
• Determine key messages, emotions, and stories in the music that inspire the visuals.
• Discuss with the artist to better understand their vision and even the story behind their artwork.

Tip 2: Collaborate with the Artist

Album art is a collaborative effort that reflects their unique persona and vision. Therefore, working closely with the artist helps you create an album cover that matches their identity and avoid rework. Here’s what you do for effective collaboration:

• Hold brainstorming sessions to exchange ideas and agree upon the artwork’s direction.
• Communicate openly during the creation process to ensure alignment.
• Welcome the artist’s feedback and integrate it into the design.

Tip 3: Experiment with Techniques

Each photography technique brings your album different effects. But which one can make it stand out and deliver a lasting impression? Experiment with techniques and find a perfect fit. This is not only confined to trying different photography styles (e.g., portraiture or abstract). But you also need to explore in-camera techniques and advanced post-processing methods. 

Tip 4: Examine the Format

Different media display album art in different ways. So, you should consider the album’s format to ensure the art will look impactful across media channels, be it a small thumbnail on a streaming platform (like Spotify) or a large vinyl record cover. Below’s what you can do to examine the format:

• Test how your design looks in multiple sizes, from full-size physical covers to digital thumbnails.
• Consider the aesthetics of physical formats (e.g. a CD booklet’s fold or a vinyl sleeve’s dimensions).

Conclusion

Through this article, you may realize the importance of photography as a versatile and powerful tool for album art creation. By understanding the music, experimenting with techniques, examining the format, and working closely with the artist, you can design visually stunning artwork that delivers a strong impression and improves the listening experience.

The post Photography as a Tool for Album Art Creation appeared first on Designveloper.

• easily scalable
• lesser http requests compared to images
• stylable with CSS (change size, color, etc)

So where can you find out the free website icons? Let’s see the 10 free icon resources that we mention in this blog post!

The 10 Best Free Website Icons that You Should Follow

Like normal fonts, icon fonts are available for free or for a fee. If you’re looking for 100% free icon fonts for your website, here is a list of the best 10.

1. Font Awesome

Created by Dave Gandy, Font Awesome is by far one of the safest icon sets you can use. It has been around for years and there’s no reason it will fade away soon. The source offers 2,060 downloadable free fonts on its website which come in various shapes, including line art and rounded images. In case you want to customize these icons for your specific projects, you may upgrade to its Font Awesome Pro plan. 

Recommended read: Top 11 Free Stock Photo Websites in 2022

2. Ionicons

We highly recommend Ionicons for newbies who have known nothing about icon fonts before. It’s because those icon fonts are pretty easy to set up. And then once you become an expert in how they work, you can move on to almost any other icon Webfont out there. It offers about 1,300 fonts for web, desktop, and mobile apps.

3. Capital Icon

Created by a designer Mario del Valle, Captain Icon owns an amazing pack of 350+ vector icons, each of which has a very unique design. What makes them stand out from the crowd is that they’re all hand drawn from scratch. Further, this icon set is fully customizable, allowing you to change icons from size and shapes to color. It’s now available in any format, including PNG, SVG, PSD, EPS, and Web Font for mobile, web, and desktop projects. 

Recommended read: Top 6 Best Productivity Apps for Business Owners

4. Octicons

If you want a simple, lightweight icon font, Octicons will be your best choice. Created by GitHub, it now offers a free set of 163 solid-colored icon fonts. This icon pack is currently in version 19.14.0 and totally free.

5. Entypo

When it comes to freebies, Entypo will be top of the line. Entypo contains 411 carefully crafted premium pictograms created by Daniel Bruce. Especially, it includes a social extension if you need icons for social networks.

Recommended read: Photography as a Tool for Album Art Creation

6. IcoMoon

Available as both a website and an app, IcoMoon offers 490 different vector icons for you to play around with. Each icon pack features detailed licensing so that designers and developers know exactly how icons can be used. You can download these icons, do some basic editing, import your own icons, or create icons in different formats like SVG or PNG. Besides these free icons, IcoMoon also offers premium packs which you can purchase separately. 

7. Smart Things

Smart Things is a one-person studio that focuses on design and front-end development. Its author, Stephen Hutchings, offers two free-to-use icon packs for any UI, be it for a website or native mobile app. These icon packs include Typicons and Microns. 

Typicons are vector icons that are hosted on GitHub for easy access and integration. The latest version of Typicons (v2.1.2) adds 220 icons in solid and outline styles packed in different formats (like SVG or CSS). Meanwhile, Microns include a set of 164 icons packed as web font files for convenience, yet the source SVG files are still available for use.

8. Icons8

Icons8 is a huge library that covers more than 1.3 million free-to-use icons with over 45 diverse styles for all your designs. These icons are created by the industry’s best creatives. Therefore, their designs comply with the guidelines of different platforms, be it for websites, Windows, Android, or Apple’s devices. 

One plus of this source is that if you miss an icon, you may send a request form for Icons8 to design it. Further, the source provides over 4,500 animated icons to bring your interfaces to live. These subtle animations are offered for free in the GIF format.  

Recommended read: 20 Web Design Tools for Different Types of Web Design Software

9. Feather

Feather is an open-source collection of 287 simply beautiful icons. Each icon has a default size of 24×24 with a stroke width of 2px. However, you can freely customize these icons to fit your user interface projects. All Feather icons now are available in SVG files. So you can use these icons in the same way as you can leverage SVGs.

10. Heroicons

Heroicons are MIT-licensed free icons designed by Steve Schoger, a visual designer from Canada. You may use and customize these icons for personal or commercial website projects without attribution. The author now offers three icon versions to choose from: 16px in solid styles, 20px in solid, and 24px in outline.

Your Turn

As you can tell, there are a ton of free icon fonts out there for you to choose from. This is our favorite list. How about you? Did you have any “I can’t believe you didn’t put it on your top” resources? Feel free to share your secret weapon in the comments below!

The post 10 Best Free Website Icons You Should Bookmark appeared first on Designveloper.

As part of any career transition, identifying credible resources and tools is of utmost importance. Just like someone researching academic assistance by exploring essay writing service reviews or reading my assignment help reviews can make informed decisions regarding outsourcing school projects, transitioning into UX design can benefit from an organized approach to research, learning, and networking with peers. With sufficient clarity, commitment, and planning, an individual can successfully embark on this journey.

8 Steps to Transition to UX Design

Making a career transition into UX design from a different field can be an exciting and rewarding journey. As industries continue to embrace user-centered design, the demand for UX professionals has grown significantly. However, breaking into the field requires careful planning and commitment. Here’s a step-by-step guide to help you transition smoothly into UX design.

1. Understand the Role of UX Designer

Before delving into UX design, it’s crucial to gain a good grasp of its purpose. UX designers specialize in crafting intuitive interactions between users and products – such as user research, wireframing, prototyping, and testing – to create positive user journeys from end-to-end experience. They typically collaborate closely with cross-functional teams of developers and product managers.

Spend some time understanding UX concepts such as usability, accessibility, and design thinking. Get acquainted with tools used in the field, such as Figma, Sketch, and Adobe XD, as well as techniques like user journey mapping and usability testing.

2. Evaluate Your Transferable Skills

Transitioning from another field doesn’t necessarily involve starting over; many industries equip professionals with transferrable skills relevant to UX design – for instance:

• Graphic designers possess extensive visual design knowledge and are adept at using design software.
• Developers possess technical know-how that enables them to bridge the gap between design and development.
• Marketers possess an in-depth knowledge of user personas, customer behavior patterns, and audience engagement strategies.
• Teachers and professionals in client-facing roles tend to excel at empathy and communication – two crucial components of user research.

To prepare yourself for UX design roles, identify existing skills that align with those required by an ideal UX designer and highlight those transferable ones in your portfolio and interviews.

3. Acquire UX-Specific Knowledge and Skills

To make the transition successfully into UX, it is imperative that you develop specific expertise within this field. Here is how you can do that:

• Take Online Courses: Coursera, Udemy, and Interaction Design Foundation offer numerous user experience courses that cater to both novice and veteran designers alike, covering everything from user research to interface design.
• Books About UX Design: For those just getting into user experience design, reading books such as Steve Krug’s Don’t Make Me Think and Don Norman’s The Design of Everyday Things should provide invaluable reading material.
• Acquaint Yourself With UX Tools: Gain experience using industry-standard UX tools like Figma for design and InVision for prototyping, as well as usability testing software such as Hotjar or UserTesting for usability testing.
• Learn User-Centric Design: Focus your designs around meeting user needs first and efficiently tackling real-world problems.

4. Build Your Portfolio

A strong portfolio can demonstrate your user experience skills to potential employers or clients, even without prior professional experience in UX design: even those new to this area can create one quickly and effectively. 

• Personal Projects: Redesign an app or website you frequent frequently and document its redesign process through research, wireframing, and prototyping.
• Volunteer Work: Gain hands-on experience working on UX projects for non-profits or small businesses by volunteering your services – this provides both invaluable practical experience as well as real world challenges!
• Case Studies: When presenting your work as case studies, aim to highlight your problem-solving and thought process skills.

Ensure your portfolio is user-friendly, visually appealing, and includes detailed explanations of each project you’ve contributed to. If meeting high standards feels challenging, exploring detailed essay writing service reviews can guide you to quality assistance – whether it’s refining your writing or developing specific elements of your portfolio to align with professional expectations.

5. Join UX Communities

Networking can help speed your transition by providing invaluable instruction from those already working in the field. Joining online and off-line UX communities, such as LinkedIn, Meetup or the UX Design Slack group – are excellent places for meeting fellow UX professionals and mentors – can accelerate this transition process and offer great starting points!

Attend UX events, workshops, and webinars to stay abreast of industry trends while widening your network of UX professionals. Many are willing to share their expertise and provide advice.

6. Gain Real World Experience

In UX design, real-world experience is invaluable. Seek opportunities to work on real projects via internships, freelance gigs, or hackathons, and use this experience to expand your portfolio while also learning team collaboration skills and meeting deadlines more effectively.

7. Consider Formal Education

Formal education options such as bootcamps or degrees may provide an effective path towards UX design learning. Bootcamps such as General Assembly, CareerFoundry, and Springboard specialize in programs tailored for career changers that include mentorship support as part of their intensive programs.

Universities now also offer degrees and certifications in UX design, though formal education isn’t mandatory. Even so, formal education can open doors to networking opportunities as well as lend credibility to your portfolio. Select a program that best meets your goals and schedule; find an education provider with hands-on projects for maximum portfolio enhancement!

8. Prepare for the UX Job Market

Once you’re prepared to enter the UX job market, tailor your resume and cover letter so they highlight your transferable skills, UX-specific knowledge, portfolio projects, research companies applying to you, and be ready to discuss how you would add value to their team.

Conclusion

Transitioning from another field into UX design is no small task; it requires dedication, flexibility, and an eagerness to learn. However, by strategically leveraging your existing skills while expanding upon your UX knowledge and building up a strong work sample portfolio, you can smoothly transition to UX design and quickly establish yourself as a viable contender in this ever-evolving industry. By keeping the user at the core of everything you do — and UX design at the center of your process — success in this field will soon follow!

For those actively seeking opportunities, Designveloper is currently hiring UX designers. If you’re ready to apply your skills in a dynamic, innovative environment, this could be the perfect place to take your career to the next level. With a focus on collaborative design and cutting-edge technology, Designveloper offers a great platform to grow as a UX professional.

The post How to Transition to UX Design from a Different Field appeared first on Designveloper.

• How to design a good CTA?
• What tone of theme should we apply to the design?
• How can the illustration fit into your design?

6 Key Web Design Recommendations and Best Practices for Designers

1. Design your CTAs wisely

Call-to-Action (CTA) is a really important element to pay attention to when you are designing a website. CTA is the one thing that could make or break your customer decision, and as a result, this graphic element will surely affect your sales.

While the copy of a CTA gives the customer a clue to figure out “why should I click this button?”, the appearance of it solves the myth of “where should I click?”. A good designed CTA should help users navigate and understand their future actions. That’s why CTA is a really crucial element when it comes to designing a web.

Though drafting a CTA button is not a difficult task, optimizing to make a sale through it is not an easy one either. Below are 3 UI tips from Designveloper that could help you make the best out of this.

Use contrasting colors

There are many aspects that your button’s color choice should think of such as the color of the whole composition, and the psychological peculiarities of the target audience. One of the most important factors you must implement in your color choice is contrast. As the background and button color are contrasting the CTA could be an unusual element on screens and stand out from the others.

Let’s look at an example of how the Designveloper team uses contrasting colors to design the CTA buttons on our website:

Choose a bigger size

On the one hand, Every designer knows that the bigger an element is, the more eye-catching it is. On the other hand, CTA is made with the purpose to optimize the conversion rate. That’s why a big enough button would draw the attention of the customer more effectively, and there is a higher hope that they will respond to it compared with small and unnoticeable buttons. However, don’t widen the button too much as it will affect other elements and the whole design of your website. There is a tip from Apple suggesting that your button should be at least 44 points x 44 points.

Watch out for the fold line

Above and below the fold line is a concept regarding the printing press. Newspapers are double-folded to put on the stall because the sheets are too large. And this makes the passerby only see the above folded half. That’s why newspapers have to attract customers by putting engaging headlines or pictures on the top half to boost sales. When it comes to designing a website, the fold is related to our scrollbar.

As Tyson Quick stated in his article in Instapage, A CTA placed above the fold can immediately draw visitors’ attention. However, several analyses show that it’s best to put your CTA on the above half only when the majority of your customers have already known about the service/product and want to make a deal faster without any further research.

As opposed to this placement is below the fold. It is said that if your customers have no idea what is your service/product then the CTA should be at the bottom of the page so that customers could see some value of the offer. Brad Geddes ran a test on his own real estate website where the call-to-action media were moved below the fold, and the conversion rates went up. After that, he and his team tried putting the CTA back to the top of the page, surprisingly, the conversion index went down.

The example has shown that CTA placed above the fold is not always the best practice. So the two crucial questions towards this are:

– Are your customers familiar with the product/service?
– Are your offerings easy to understand to the majority of your customers?

If you say yes to both questions, let’s lay a CTA on the top of the page. In the case that the offering is hard to follow then you’d better place the CTA below the fold.

2. Using dark backgrounds

It comes as no surprise that more and more UI designers are likely to choose dark themes over light ones so that the interface they designed would have a stylish and trendy look. In fact, the reasons behind this are various.

Why you should use dark backgrounds

The first reason is that dark background will not strain users’ eyes. Of course, it is easier to read the news, and blog posts with a light theme in a short while. However, when we have to work for a long duration (coding, reading a long essay, etc.), a dark theme with light text is a better choice. It enhances readability and legibility.

Secondly, if the environment encourages using a dark theme, do it. Are you familiar with Netflix or Spotify? Both of them apply dark themes to their interface. This is because people tend to watch movies and listen to music to relax. According to a report by IFPI, consumers are more likely to listen to music when they are relaxing at home (63%). Regarding Netflix, it is found that its users would stream movies, and series late at night, or in a room with dimmed light.

Another example of this is all of Adobe’s products including Photoshop, Illustrator, InDesign, etc. adopt dark interfaces (like black, and grey) so that designers could focus on their tasks and their eyes could be comfortable when working for a few hours in a row.

Since bright background can cause strain in such an environment and also distract users’ attention, a dark background is always the better option here.

Tip to use dark backgrounds

There are several tips when applying a dark background to your website, including:

• Since dark background absorbs light from other elements, you should make use of negative space so that your users won’t be distracted by relevant information.
• If there are texts in your design, you’d better use sans-serif fonts so that users can easily skim the information on the page.

Best practice for dark backgrounds

If you are still wondering about deciding whether light or dark is the best, here is a checklist for you:

Step 1: Define the purpose of the interface. Is it a text-driven website (blog, news, e-reader)? If so, the light theme is a suitable one. In the case that your website is visually-driven, the choice should be a dark background.

Step 2: Define your target audience. The two questions you should keep in mind are:

+ Who are they?
+ What do they want?

Based on the answer, you will figure out what the best choice is. In other words, if you want to make a website for middle-aged people, a light background is the best practice as this tone is more intuitive and navigable. When it comes to young audiences, dark themes are more original and stylish. However, teenagers and kids prefer bright and engaging themes.

Step 3: Test and test and test. You can never trust any recommendation without testing it first. A/B testing will give you a better view of your audience’s behavior and then you are able to optimize your website as much as possible.

But there are two more choices for you when deciding what tone the background should be. First, your interface could be dark but there has been a white tap for the copy. The other recommendation is to empower your users. Design more than one interface theme and let them choose whatever background tone is suitable for their needs. Here is an example from Slack:

3. Using custom illustrations

This is 2024 and who doesn’t use illustrations on their website? Well, if you are one of the people who are still new to this, below are some reasons explaining why illustration is a must these days.

Generally, illustration is more effective when it comes to grabbing users’ attention compared to texts. Plus, if your work of illustration is beautiful enough, then it will probably satisfy the need for aesthetics of the human being. Therefore, this type of element could encourage a user to keep rolling the scrollbar.

Why we should use custom illustrations

Illustrations are the best web design recommendations from us for you. It can help the audience process data quicker than texts, they will see what you mean in just a second, without having to know the context. Thanks to the recognizable characteristic of illustrations, texts (copies) are well supported and it also helps the information stay in users’ minds longer than usual.

One more reason is that custom illustration enhances brand awareness and recognizability. Illustrations are the one unique factor and experience that brands could give their audience.

What’s more? It’s your work then you can custom and sync it however you want. The artwork could be engaging, fun, appealing, etc. The choice is yours but it should go with the flow of the whole design.

Best practice for using custom illustrations

The first thing to analyze is always your target audience. After that, it’s wise to figure out what the environment of your website is, in other words, if you want to show your sense of humor then a fun pack of illustrations will work.

Next, let’s consider if your illustration is understandable or too complicated for users, don’t make them think, you know! And the final tip is that the work should not be a distracting factor to your website, the main idea of all of these is selling service/product, right?

Those are three practices that we at Designveloper think you should consider for the next project. If you have no expert around to develop your own product, let Designveloper help you. Reach us at our estimation page so that we will have a better view of your idea.

Before you go, don’t forget to visit us weekly for more informative content about software development, product designing, etc. And also, the 2nd part of this topic will be published soon, so stay tuned!

After the first part, we will present you with another article about 3 other tips and best practices when it comes to web design. This second article will include:

• How to use negative space in your work?
• How minimalism is practiced these days?
• Will consistency affect the design?

And well, if you miss the first part of this article, just click here to read it.

4. Using negative space in your design

What is negative space?

In recent years, designers, especially those who work in UX/UI field are using negative space more than ever for various reasons. But where did it come from at first?

Basically, negative space is often referred to as white space. This is a term used in various print design tasks such as book, magazine, and newspaper design. The space around elements in print design is often white, so designers use this color to call untouched and blank parts in pages of books, magazines, or any other print works.

However, negative space was originally used in photography where photographers see it as the area surrounding the main subject. And well, it doesn’t have to be white.

In web design, this element is the space found inside and surrounding other elements like typography, buttons, texts, lines, etc. It can be in logos, illustrations, posters, etc.

Some other subterms regarding negative space are:

• Micro: it is the small space between elements like lines, paragraphs, and grid images.
• Macro: this kind of negative space is placed between majored layout elements.

• Active: used to clarify the structure of your web page and also help to guide users through the page’s content.
• Passive: used to improve the aesthetics of the layout.

Benefits of negative space

As in a website, negative space will enhance your web design one way or another. Below are some of its benefits when designers adopt this element in their works:

• Keeping the balance between elements like words and pictures.
• Creating contrast by proximity/distance between objects.
• Clarifying the relationship between layout and component.
• Buffering the bond between elements in a layout.
• Making the design less clumsy by strengthening the visual hierarchy.

These factors mostly help users perceive information better thanks to the fact that negative space will eliminate all the distractions. Furthermore, this tool also adds style and elegance to the website.

How to use it in a web design

Generally, negative space is the most needed aspect of graphic design. However, when designers practice it well, clients and users can hardly recognize this bit, or else, negative space could jump off the screen and scare your visitors stiff. So next is some recommendations on how to executive this element in a design:

• Understand the differences between macro and micro white space as well as active and passive white space. Pay close attention to them because the devil is in the detail, you know.
• Keep other objects interesting, and natural to power up the effect of negative space.
• Be consistent in your negative space draft.

There are several factors that likely affect negative spaces in a design: legibility; design tone and branding; focus and attention.

5. Minimalism in web design

What is minimalism?

Chances are that you have visited these types of websites many times like these:

This happens due to the fact that minimalism (or the art of less, according to Steelkin) is one of the most popular design approaches at the moment. In short, to design a minimalist website, designers will eliminate unnecessary elements or contents that are not helpful.

Many experts guessed that this trend comes from the International Style, the style of design which was a trend back in the forties and fifties of the 20th century.

As for the digital age, ever since adopted by Microsoft (in Windows 8) and Apple, minimalism has become the biggest trend in the web design industry.

Why you should use this technique in your web design?

The reasons are various, it may be because:

• Minimalism is the biggest trend right now, and it will only get trendier.
• Websites that used this kind of technique are easier to make responsive.
• Your website will load faster due to the fact that there are fewer elements on the page.
• Your visitors will be able to focus on important things like messages, products, services, etc.

The Characteristics of Minimalism

Nielsen Norman Group has conducted a piece of research on the movement of minimalism in 122 minimalist websites, and below are all the most used minimalistic techniques.

• Flat patterns, texture (96%). This is the technique that doesn’t use any effects such as highlights, shadows, gradients, etc. to make the website glossy or 3-dimensional. However, the flat style of web design could reduce the legibility of your web and affect your customers’ behavior.

• Limited or monochromatic color palette (87%). Different from the colorful style of the 2000s, today’s websites are mostly made of less than 5 colors. In their research, Nielsen Norman found that half of the samples (49%) used a monochromatic color palette, most of them adopted white, black, and gray in their interface. Nevertheless, you should make sure that the color scheme is contrasting enough to enhance the content’s legibility.

• Restricted features or elements (87%). If you want to get rid of redundant elements in your design to make it a minimalist one, a good plan is needed here. That’s why you should draft a detailed sitemap so that the website won’t miss anything important and eliminate unnecessary bits.
• Maximized negative space (84%).
• Dramatic use of typography (75%). Using one special typeface is like implementing a bold color in a minimalist design, this tool is to increase the impact of a website’s visual without using too many elements.

6. Be consistent

In the design world, it is essential to be creative all the time. However, creativeness should go with consistency to make your work friendly and usable. These rules are the best web design recommendations for you when designing your products.

The 2 most important types of consistent web design

• Visual consistency: is how your visual elements such as font, size, icon, and buttons match with each other.

• Functional consistency: in a website, when functions are predictable that’s when you have functional consistency in your design. Thanks to this characteristic, your user will feel safe and secure. And who does not need it?

The benefit of being consistent

Even the most creative designer needs consistency in their work so that it could be a successful product. Below are some reasons that make consistency so important to web design:

• It contributes to the usability and engagement of your website.
• Consistency eliminates contraction.
• This factor will also strengthen the image of your brand in the users’ minds.

Some ways to make your web design consistent

When working on a digital product, it is easy to

• Use a familiar set of elements in your web such as typography, colors, space, grid, size, and positions, or you can just reuse them on a website.
• Your pages may be different in terms of content and visuals but the layout should be related so that the users can recognize your product immediately.
• Do not get rid of the grid in your design. Everything should be perfectly aligned with each other.

Conclusion

Through this article, you might better understand how to design a good website using CTAs wisely, dark backgrounds, custom illustrations, negative space, and minimalism. Further, ensuring visual and functional consistency across all website versions is a must to keep users engaged and purposeful toward your brand.

We at Designveloper hope that these web design recommendations will benefit you in one way or another. In case you guys have any other tips on web design, leave a comment here. And don’t forget to follow us on Twitter, Facebook, and LinkedIn.

The post 6 Key Web Design Recommendations and Best Practices appeared first on Designveloper.

A decade ago, insurance companies underwent a transformation, all the complex paperwork was streamlined into a few digital steps; however, the process of this transformation is not a simple procedure, rather it involves complex steps and hurdles in UX (user experience) and UI (user interface) to create the best software for the consumers. 

In this article, we will discuss the UX/UI design challenges and their solutions in developing Insurtech software for a digital-first insurance experience. It will further benefit the software in building customer confidence, cooperation, loyalty and interest. 

Challenges and Solutions to UX/UI Design in Developing Insurtech Software

In 2023, Insurtech software gained over 4.5 billion in investment due to its significance in boosting value, personalization and efficiency. The Insurtech software benefits everyone who works under the insurance agency management software, whether it’s brokers, policymakers, or customers. Now, we will discuss the UX/UI design challenges in developing insurtech software. 

Trust Deficit in Insurtech

Insurtech is riddled with jargon and complex procedures which are alien to the common man. Therefore, people regard the institution as transparency deficient due to the intricateness of insurance policies, products and procedures. However, it’s not the end that cannot be rectified. 

Here are some solutions to increase the trust of customers in the UI of insurance software:

• Transparency should be the main focus point; providing a simple understanding of policies and products and opting for less technical procedures. 
• All the documents, procedures and policies should be easy to comprehend. 
• To satisfy the consumers, the company should provide features and facilitation to the consumers that align with their interests, like policy stimulators and video testimonials of previous customers. 

Simplifying Insurance Products

All types of people come to obtain insurance products having varying levels of understanding. Hence, understanding the average proficiency of consumers in the coverage of insurance products, inclusions, exclusions, and multi-layer processes. The solution to this issue will be:

• The information structure should be user-centric, hierarchical and logically classified. 
• The content should be personalized and architected systematically. 
• Interactive features should be reflected in the system, such as FAQs, tooltips, promotions, and glossaries. 
• There should be inclusion of simple UI features:
  • Immediate policy renewals 
  • Visual graphs, representations of plans, and their comparisons.
  • Vernacular language support 
  • Supportive and efficient payment system 

Balancing AI and Human Touch

As AI and robotic chatbots have become widespread in software designs, however, Insurtech software with AI-recorded responses can isolate the consumers, leading them to be confused while searching for insurance features and products that align best with their requirements. 

The solution to this problem lies in balancing human and AI chatbots, user support, email options and chats which can give personalized feedback and suggestions to the users in case they feel troubled. 

Designing the Consumer-Centric Software

Although millennials and GenZ are tech-savvy and know their way online on websites and mobile apps. However, various people prefer traditional face-to-face interactions for finalizing something. Most of the insurance software is unable to fix the UI and UX challenges leading to significant challenges.

To improve usability, the software needs to 

• Updated regularly 
• Should have a particular target audience (identified and categorized after the in-depth user research)
• Clear font sizes and characters 
• Strong color contrasts 
• Keyboard navigation 
• Assistance for disabled individuals 
• Providing data security

Cross-Platform Consistency

Presently, users interact with software through multiple devices, such as smartphones, tablets, laptops, and iPads. Yet, they find it difficult to access software on multiple devices due to their lack of sync and access. 

Henceforth, the cross-platform compatibility and consistency of Insurtech should be institutionalized, so that customers can easily view the data from any device. 

Conclusion

Developing a compatible and competitive Insurtech software for a digital-first insurance experience requires seamless, personalized, inclusive, transparent, user-friendly and consumer-centric features. Researching the essential challenges and modifying them to increase useability can enable the insurance software to become efficient and progressive.

The post The UX/UI Design Challenges in Developing Insurtech Software for a Digital-First Insurance Experience appeared first on Designveloper.